About Ada

Philippine business press covers AI. But no one is closely watching what happens when local enterprises try to adopt it—the deployments that stall, the wins that go unnoticed.

That blind spot is why I built Ada.

According to the 2025 Philippine AI Report by Swarm, more than sixty percent of organizations are stuck in the proof-of-concept phase. For local enterprise leaders navigating this transition, the challenge is not a lack of information, but clear and context-specific insights the current media landscape hardly delivers.

Mainstream tech reporting focuses on consumer devices. General business press covers macroeconomic trends. Between product specs and market indices, AI coverage often swings between hype and panic.

Ada isolates the signal.

Rigorous, independent, human. Ada covers AI to move past the hype and fear, delivering reports and sharp analysis on how this new technology transforms the future of business and work.

I am Oliver Ortega. I have spent over thirty years writing and communicating across the corporate, humanitarian, cultural, and government sectors. I founded Ada on a simple premise: to give business leaders the serious, dedicated coverage on AI that does not currently exist.

Writing is labor. Intelligence has value. Ada operates on these principles.

If you have questions about Ada, or just want to say hello, reach me directly at oliver@ada-news.com. I read and answer everything myself.

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