About Ada

The Philippine business press covers AI. But no one is closely watching what happens when local enterprises try to adopt it — the deployments that stall, the decisions that miss the mark, and the wins that go unnoticed.

That blind spot is why I built Ada.

According to the 2025 Philippine AI Report by Swarm, more than sixty percent of organizations in the country are stuck in the proof-of-concept stage. Local leaders are navigating one of the most important technological shifts in business history without reliable, independent intelligence built for this market. 

Mainstream tech reporting focuses on consumer devices. General business press covers market fundamentals and trends. Between tech specs and indices, AI coverage swings wildly between praise and panic.

Ada cuts through the noise.

Rigorous, independent, human. Ada covers AI in business to move past the hype and fear, delivering reports and sharp analysis on how AI transforms the future of business and work.

Every Tuesday at 8:00 AM PHT, starting July 7, subscribers receive two things:

Pulse — A deeply reported original feature probing a single point of enterprise AI adoption: use case, infrastructure and data, human capital, regulation and governance.

Currents — Tracking the most vital real-world trajectories of AI on business, policy, and labor.

I am Oliver Ortega. I have spent over thirty years writing and communicating across the corporate, humanitarian, cultural, and government sectors. I founded Ada on a simple premise: to give business leaders the serious, dedicated coverage on AI that does not currently exist.

Writing is labor. Intelligence has value. Ada operates on these principles.

If you have questions about Ada, or just want to say hello, reach me directly at oliver@ada-news.com. I read and answer everything myself.

Lead enterprise AI with sharp business intelligence.
The high-signal weekly briefing for Philippine business leaders.
Delivered every Tuesday morning.